Tesla Future

Tesla is one of my favorite companies. I recently read a great article on their future. Here is a link to it: https://www.linkedin.com/pulse/gm-vs-tesla-real-story-don-peppers

To summarize, it talks about the future of electric car competitors. GM is trying to join the market of the economic 30,000 dollar electric car in 2017. Tesla is coming out with it's own 35,000 dollar electric car by 2017 also. So there will be a head to head fight for the market.

What I find interesting is that instead of being scared, Tesla is encouraging competition. Having GM join them will help them win by helping electric car technology move forward. This means a larger market for batteries which lowers prices, and also a better network of charging stations.

Tesla is even trying to help GM and others offering up all their patents on the car to speed up innovation on the competition's side.

The competition is essentially eating it's own tail by converting it's customers to electric, but for Tesla, it's all win.  Even if Tesla only has 10% of the future electric car market and GM and others has 90%, Tesla would still win because it would be a small percent piece of a GIANT pie.


No comments:

Post a Comment