Clif Bars

These are the best bars on the market. In moderation they taste good. If you start eating like 3 a day you will get over them super fast though. I like taking them on any kind of adventure I go on. They keep you fueled up and feeling good. I also like the company ideals.

Lately Clif Bar decided to stop sponsorship of athletes in free soloing, base jumping, and highlining. These 3 sports have a high mortality rate, and it seems justifiable that Clif Bar doesn't want to encourage the athletes to push the boundaries until they die. I think this is a good move by Clif bar to discourage athletes from doing incredibly dangerous things just to get on the cover of a magazine or get in the newest GoPro video.

It does look like they are cutting off progress in those sports by cutting sponsorships, but I think it is the right thing to do.