It's big, so you can't really lose it. You can find it super easily in a backpack. I frequently lock my keys in the car or lose them, so it's helpful!
It opens and closes easily. You can latch it on to anything like a belt-loop. You can also easily remove the car key to put it in your wetsuit to go surfing.
It is sturdy. This is not a "rinky dinky" thin carabiner, it's strong and you feel it. I've used it to open a beer when I didn't have a bottle opener.
Seeing it everyday, it's a reminder to get out in the wild and do what you love. When you are driving to work, you remember that the purpose is to do what you like, which of course should be something outdoor related. If not you should get some expensive Louis Vuitton key chain or something.
Lastly, others around you see it. It usually inspires them to get out there also, which I think when doing adventures, the more the merrier!!
I bought it at REI for about 10 bucks.
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